Lead the whole system
Commercial strategy and operating discipline move together, with P&L consequences visible in both.
Commercial & Operations ExecutiveExecutive profile · 2026
01 / Introduction
Growth,
made operational.
Alex Starr builds profitable service businesses by leading the commercial engine and the operating system as one.
His record spans P&L leadership, strategic accounts, business development, partnerships, team leadership, and scalable operations—grounded in claims, restoration, and complex services.
Read the operating record02 / Operating record
Increasing responsibility.
One commercial thread.
From high-pressure operations, to full-company leadership, to creating a new service business and its supporting systems.
- 01
Operating discipline
Western Express
Operations Supervisor
Cadence, handoffs, and clarity under pressure inside a national carrier.
- 02
P&L leadership
All Starr General Contracting
General Manager & Minority Owner
Led the commercial and operating picture through 20× revenue scale.
- 03
Business creation
The Claims Ninja
Founder & Chief Executive
Built a recurring-revenue claims and restoration business, reaching $1M in second-year revenue.
03 / Evidence in context
Results without
the theater.
Verified, qualified, and tied to the business conditions that produced them.
- Claim value supported
- $15M
- Client retention
- >80%
- Largest account
- $250K
1,000 claims during the $1M year.
A recurring-revenue model built through partnerships and account discipline.
Typical annual customer value of $20K–$50K.
04 / How Alex leads
Calm authority.
Clear ownership.
Make complexity usable
Turn fragmented work into clear ownership, dependable cadence, and decisions people can act on.
Earn durable growth
Build long-term value through capable teams, strategic relationships, consistent delivery, and better follow-through.